
She’s back. After nearly a decade shaping Dior’s feminist fairytale, from slogan T-shirts to celestial gowns, Maria Grazia Chiuri has returned to the house of the double F. Fendi now stands for “Finally Feminine,” and Rome, her adopted city, is once again at the centre of her creative world.
Chiuri’s comeback is not just a professional homecoming; it’s a cultural one. In the Eternal City, she has also founded a new theatre, a space for ideas, performance, and the merging of art and fashion. It’s a bold move that reaffirms her belief that couture is not only about clothes, but about storytelling, community, and dialogue. “Fashion is a form of theatre,” she has often said, and now she’s literally giving it a stage.
At Fendi, Silvia Venturini Fendi assumes the honorary presidency with the serene poise of a legend who has already shaped generations of luxury. The maison remains what it has always been: a bastion of female creativity, long before “girl power” became a marketing term. And with Chiuri’s return, its matriarchal spirit feels newly electrified.
“The role of a creative director is to curate a culture,” said CEO Ramon Ros, and few do it better than Chiuri. Expect her to blend classical philosophy with contemporary fashion, Plato with pleats, and Roman history with a hint of subversion. Bernard Arnault himself reportedly welcomed her back with rare enthusiasm; even the maestro knows when to let a muse take the lead.
Her debut collection for Fendi will be unveiled in February at Milan Fashion Week. Will it be a Roman rebirth or a ‘90s revival? One thing’s certain: the runway will celebrate feminism, craftsmanship, and that quintessential Fendi flair, complete, of course, with a reinvented Baguette bag.
Meanwhile, Chiuri’s creative curiosity expands beyond womenswear. She’s venturing into commercial menswear, tailoring that merges practicality with poetry, strength with softness, proving that her vision of fashion remains as inclusive as ever.
So yes, she’s back. Rome applauds, fashion rejoices, and the stage is set.
The circle closes, the saga continues, and the next act begins:
“Maria Grazia Chiuri: the return of the Roman Muse.”